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A/B Multivariate Testing & Advanced Analytics

landing page optimization and multi-variate exampleThe foundation of testing principles, Multivariate Testing allows you to quickly identify which alternative images, copy, offers, navigational components, search box placement or other elements, etc. drive customer engagement.

With our expertise, you'll have the power of unfettered A/B and Multivariate testing at your finger tips. So whether you want to focus on landing page testing or are looking to modify a checkout path or anything in between, our user-friendly interface features a simple wizard that puts you fully in control.

But don't just test for testing sake. Sure, it might be fun to prove to your boss you were right about using a list of benefits rather than an image of a customer on one of your key category pages. But the real value of Multivariate Testing is in translating your tests into action and results.

If a visitor has a particular product or category in mind, why would you just drop them onto your home page? Instead, route them to the specific product page they were actually looking for.

Perhaps you’re a loan modification consultant in Florida? Why not show images of Florida's Mediterranean style homes to prospects who would be quite familiar with that architectural motif! New versus returning users? Deliver a welcome landing page highlighting the features of your site versus a special offer for the repeat audience.

The opportunities are endless.

 

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